So Why Isn’t It Sticking?
You’ve brought in speakers.
You’ve handed out plans.
You’ve talked about it in the weight room.
But your athletes still:
- Eat well for a week… then fall off
- Forget hydration until it’s too late
- Show up under-fueled
- Rely on you to remind them
Improve briefly… then regress
The information isn’t wrong.
It’s just not being reinforced.