Make Nutrition a Strength of Your Program
From post-workout shakes to plug-and-play nutrition lessons and fundraising, Critical Reload equips you to lead nutrition—without adding to your workload or stretching your budget.
Trusted by hundreds of teams around the nation
Start with Insight—
Not Assumptions
Schedule your free Parent Nutrition Survey to find out what families want—before launching your nutrition plan
Critical Reload made implementation at Trinity simple and seamless. The parent nutrition survey was truly eye-opening—we learned that many parents were already purchasing nutritional products and were actively seeking guidance to better support their child. What started as a survey quickly became a call to action.
Custom Google Form, Ready to Use
We build your survey for you—customized with your school name and branding.
Email Templates & Survey Timeline
Includes a 2-week communication plan with reminders to maximize parent participation.
Real-Time Analytics Dashboard
Instantly track response rates and view insights using built-in Google Sheets analytics.
Coach-Ready Summary & Talking Points
A one-page summary with clear messaging to present your survey results to admins and support your case.
Lead with Strength. Back It with Nutrition.
Turn your weight room into a complete performance system.
The Critical Reload program has changed the way our athletes see nutrition and our athletic development.
Built-In Nutrition Coaching for Your Weight Room
The Critical Reload Stream delivers effortless, built-in nutrition coaching—right where your athletes train.
- Loop-and-Learn Format: 6–10 minute visual-based lessons designed for TVs, projectors, or tablets.
- Plug-and-Play Simplicity: Includes daily talking points to help you reinforce key messages and build a culture of nutrition.
- No Disruptions, Just Reinforcement: Builds nutrition habits daily—without interrupting training or adding to your workload.
- Sound Off, Impact On: Designed to teach silently so it works in any space, from weight rooms to cafeterias.
Your Stadium Has a Concession Stand—Why Not Your Weight Room?
With Critical Reload Fundraiser, your dispenser shake station becomes the concession stand that fuels athletes and funds your program.
- Data That Drives Decisions: The Critical Reload Parent Survey reveals what families actually want—so you can plan your fundraiser with confidence.
- Strength Budget Fundraising Model: Get Critical Reload at wholesale, offer it to parents, and keep profits in your weight room—year after year.
- Present the Program to Families:
Use ready-made videos, brochures, and safety materials to help parents understand the product, purpose, and value. - Collect Pre-Orders & Payments:
Customize our pre-order form with your school’s branding, share it with parents, and track orders and payments in real-time. - Place & Receive Your Order: After parents pre-pay, simply submit your totals to Critical Reload, and fuel your athletes—without spending from your school’s budget.
- Set Up Re-Orders with Ease: Follow a simple 8-week cycle using our email templates and reminders to keep the program running smoothly all year long.
Fuel Recovery. Build Muscle. Save Time.
Fuel recovery fast with Critical Reload Recovery Drink—easy to serve, tested & certified, and built for results.
- Optimized for Growth: 2:1 carb-to-protein formula to refuel and rebuild muscle post-training.
- Fuel That Delivers: With 258 calories, 20g protein, and 40g carbs, each serving helps athletes grow in the offseason and perform in-season.
- Parent-Funded, Program-Built: Combine with our fundraising model to cover costs with zero impact on your strength budget.
- Flavor Options That Athletes Love: Chocolate and vanilla options that go down smooth after tough sessions.
Deliver Recovery at Scale—Without Slowing Down
Quick. Clean. Reliable. The Critical Reload Dispenser makes post-workout fueling effortless.
- Double 5-Gallon Tank System: Easily serves up to 150 athletes per lift group.
- Pairs with Our Recovery Shake Powder: Simply mix, fill, and serve.
- Designed for Speed: Dispenses Critical Reload shakes in seconds—no individual blending required.
- Mess-Free & Mobile: Durable, insulated, and designed for easy post-lift positioning with the included cart.
- Boost Efficiency: Save time, reduce waste, and ensure every athlete is fueled right.
Hear from Strength & Conditioning Coaches Like You
Discover how teams like yours are reaching their goals with our support.
Put Nutrition Planning at Your FingertipS
Display the Critical Reload Nutrition Calculator Poster to give athletes instant, affordable access to custom meal plans—tailored to their sport, season, and goals.
Scan & Start: Athletes scan the QR code and enter their height, weight, sport, season, and activity level.
Get Personalized Plans: They instantly receive a 5-day meal plan tailored to their performance and recovery goals.
Just $1.99 per Submission: Affordable enough for every athlete to access without stress or subscriptions.
Reinforces Critical Reload Stream Lessons: Helps athletes apply what they learn in real life—building habits and ownership beyond the weight room.
Become a Certified Sports Nutrition Leader
Already using Stream? Get certified to strengthen your credentials, earn recognition from peers, and apply professional hours toward recertification.
Evidence-Based Curriculum: 11 units, 33 chapters, and 33 quizzes covering hydration, macros, nutrient timing, and recovery.
Real-World Application: Includes 8 practical case studies that mirror real coaching scenarios—helping you apply key nutrition concepts in school, team, and weight room settings.
100% Online & Flexible: Complete the course at your own pace in about 3 months—no travel, no schedule disruptions, just practical learning that fits into your day.
Professional Credential: Earn CEUs and a 3-year certification that enhances your credibility with athletes, parents, and school leaders.
Turn parents into performance partners
With Fueling Champions for Parents, families are equipped with weekly lessons, printable tools, and easy strategies to fuel athletes—at home and on game day.
Coach-Aligned Content
Podcast series aligned with what coaches are teaching through Critical Reload Stream at school.
Ready-to-Use Resources
Immediate access to the Nutrition Calculator, as well as printable meal plans, snack lists, and grocery guides.
Built for Real Life
Designed for busy families with practical, time-saving strategies and simple, actionable steps that fit into everyday routines.
Bonus Funding Opportunity
For every 50 parent sign-ups, Critical Reload donates $500 to your strength budget—making this a win for both education and fundraising.
Features That Strength Coaches Trust
Built by a 20+ year strength coach who understands the real challenges you face every day.
Built-In Nutrition Education
Stream engaging, on-demand lessons in your weight room with Critical Reload Stream—auto-looped videos that reinforce performance nutrition without adding to your plate.
Simplified Recovery Delivery
Serve Informed-Choice® Certified for Sport Critical Reload Recovery Drink in seconds using our mess-free dispenser system. Fast, clean, and athlete-approved.
Parent Survey Insights
Launch a ready-made Parent Sports Nutrition Survey to collect real-time feedback and gauge interest—data that helps drive smarter decisions and stronger buy-in.
Coach Certification
Gain confidence to lead nutrition conversations through our online certification course—designed for coaches by a coach, and earn CEUs.
Turnkey Fundraising
Parents fund your program through pre-orders—no upfront cost or inventory required. It’s a proven system that builds budget while fueling your team.
Fueling Champions for Parents
Give families the tools to support athletes at home. This two-session program boosts performance through simple, relatable parent education.
a Sports NUTRITION REVOLUTION FOR strength and conditioning
Critical Reload didn’t invent nutritional products. Instead, we built a culture around strength and conditioning with our sports nutrition product innovation, delivery, education, and fundraising. A culture inspired by its founder — a 22-year veteran strength and conditioning coach and specialist in sports nutrition.
I
3m+
I
5K+
schools and coaches who trust Critical Reload for their athletes nutrition needs
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10K
average dollars a school raises for their strength budget using Reload Booster
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18+
average pounds of muscle an athlete gains per year using Critical Reload
Ready to Take the Next Step?
Schedule a Meeting Directly with Critical Reload's Team of Sports Nutrition Experts
We know your time and schedule are valuable. Schedule a meeting with one of our team members on your time to discuss how Critical Reload can transform your school’s sports nutrition.
