FUEL YOUR ATHLETES. GROW YOUR STRENGTH BUDGET.​

Critical Reload’s exclusive Booster Program gives strength coaches the opportunity to earn up to $31,000* a year revenue for their strength budget.

*Individual results may vary

How Does It Work?

The school buys Critical Reload and Dispenser at bulk wholesale. Critical Reload is then offered to the student athletes at a cost which, offers a profit for the strength and conditioning program, and often a cost saving for the student athlete and parent. Essentially, it’s like setting up a concession stand in your weight room – no different than a school does at a home sporting event. The difference: instead of selling candy bars, hot dogs and fountain sodas, you’re selling a delicious, protein-packed snack to fuel your athlete’s performance.

Easy to use

Prepare desired amount of Critical Reload with water in a barrel cooler using our exclusive mixing tool. Pour in the dispenser, turn it on, and the system will deliver a continuously blended, ice-cold, performance and recovery shake

QUICK CLEAN UP

Machine set-up, mixing and cleaning takes approximately 10-15 minutes. Once Critical Reload is gone, simply lift the bowl out of condensing trays, wash out with warm soapy water, and slide bowl back on. Thats it!

Better control

Critical Reload Dispenser gives a coach the control to vary calorie ranges for the athlete by simply varying cup size. Such ability provides the coach with better efficiency & less waste.

wholesale savings

With wholesale savings, at a little more than a dollar per serving, it's no wonder coaches are turning to Critical Reload for their athlete's nutritional needs. The best part: you avoid dietary supplement health and safety concerns with Critical Reload.

Critical Reload Booster is the opposite of the mainstream approach to fundraising.

Critical Reload Booster is the opposite of the mainstream approach to fundraising.

Traditionally, if you wanted to raise money for your weight room, you would be tasked with organizing a funding method that ranged from a weekend car wash to selling candy bars or baked goods to a few principal recipients (ex, family, friends, neighbors) and the public at large.

Visualize this fundraising approach as a funnel — the wide end as your fundraiser, and the narrow end as your buyers. Fail to point your funnel at the right buyer at the right time, and that’s time and money lost.

On the other hand, the Critical Reload Booster (CRB) turns that funnel on-end by giving the coach a single platform for fundraising. This approach dramatically streamlines the traditional model by tapping into a more focused (ex, attention) pool and a more frequent buyer (ex, action) outcome.

By using the CRB approach, you have access to parents of athletes who can see, interact with, and share your fundraising campaign. This approach dramatically streamlines the traditional model by tapping into a more focused (ex, attention) pool and a more frequent buyer (ex, action) outcome.

By instituting the CRB program, the rate and consistency with which you can create a consistent revenue stream for the strength budget are astounding.

Surveys conducted by schools starting the CRB program learned that nearly 75% of parents already buy dietary supplements for their child in sport. The CRB program lets you assist parents who are already purchasing nutritional products for their child by saving them time and money while giving them peace of mind that what they are getting is safe.

By creating a CRB program, you go through the invaluable process of looking at your strength program from the top-level—its history, traction, offerings, value proposition, and more—and boiling it down into a polished, easily digestible package.

From launch to close, we guide you on ways you can share and promote your CRB program through social media, email newsletters, and other online marketing tactics. As you cover the progress of your CRB program, you can double down and grow your CRB program participation.

Presenting your CRB program to the parent affords an excellent opportunity to validate and refine your offering. As potential parents begin to express interest and ask questions, you’ll quickly see if something is missing that would make them more likely to buy-in.

One of the best things about the CRB program is its ability to centralize and streamline your fundraising efforts. By building a single, comprehensive profile to which you can funnel all your buyers, you eliminate the need to pursue each of them individually. So instead of duplicating efforts, you can present everything in a much more accessible format, leaving you with more time to coach instead of fundraising.

Critical Reload Booster has had a tremendous benefit to our kids and our department. Using the program, we were able to purchase Olympic bars, power bars, kettlebells, dumbbells, bumper plates, power racks, and many other pieces of equipment we would have never been able to purchase. It’s also been a great nutritional tool for our students during the school day, after their strength training classes.

Tobias Jacobi

Head Strength & Conditioning Coach, Strong Rock Christian School | 2017 NHSSCA Strength Coach of the Year

Play Video

Build More Muscle.

1 -lbs
Critical Reload Users

The pounds of lean body mass gained annually by athletes who take Critical Reload.*

1 -lbs
Other Product Users

The pounds of lean body mass gained annually by athlete who take another product.*

1 -lbs
Those taking nothing

The pounds of lean body mass gained annually by athletes that take nothing.*

*based on testimonial video below from Gary Schofield. Individual results may vary.

Play Video

Critical Reload is NOT a product — it’s a nutrition system, which includes the shake, dispenser, and the nutrition education app. Having the Critical Reload shake and dispenser in your weight room lets you meet the time period immediately following a workout, which is ideal for recovery and regeneration. I saw more strength and performance gains in my last 7-years at Greater Atlanta Christian School, utilizing the Critical Reload system than I did in my previous 10. 

Gary Schofield

Emeritus Founder of the National High School Strength Coaches Association (NHSSCA) | Former Head Strength Coach at Greater Atlanta Christian School

The Right Nutrition Plan.
Every Time.

Pro athletes use sport nutritionists to plan healthful nutrition needs for peak performance and recovery.

The Critical Reload App revolutionary system builds a nutrition plan for each athlete based on biometric measures, plus sport and season for continually personalized nutrition programming
year-round. 

See strength and performance gains like never before.

Avoid Flavor Burnout.

Two Base Flavors.
A Multitude of Combinations.

Two Base Flavors.
A Multitude of Combinations.

Avoid Flavor Burnout.

The Critical Reload Flavor System is a convenient, storage-friendly way to offer athletes a variety of flavored performance and recovery shakes.

Our Flavor System is uniquely designed to work with two base flavors — Critical Reload Chocolate & Vanilla — in association
with our Critical Reload Dispensers. 

Combine Critical Reload with any one of our Performance Shake Dispensers and add the flavor of your choice (strawberry, banana, orange). With a multitude of delicious flavor combinations, athletes will never experience flavor burnout again.

Give Parents Peace of Mind.

Athletes must be extremely careful about what they put into their bodies. Critical Reload’s vigilant product testing and certification serve the athletes, coaches and parents performance aspirations while never compromising health and safety.

Critical Reload has adopted the Informed-Choice testing and certification program to provide the highest level of assurance possible that our products are free of banned and/or illegal substances.

Critical Reload is suitable for collegiate athletics and is permissible under NCAA* Bylaws because it’s not a dietary supplement and does NOT contain banned or harmful substances. 

*NCAA is a registered trademark of the National College Athlete Association. This product is not endorsed by the NCAA.

Critical Reload has adopted the Informed-Choice testing and certification program to provide the highest level of assurance possible that our products are free of banned and/or illegal substances.

Critical Reload is suitable for collegiate athletics and is permissible under NCAA* Bylaws because it’s not a dietary supplement and does NOT contain banned or harmful substances. 

*NCAA is a registered trademark of the National College Athlete Association. This product is not endorsed by the NCAA.

Frequently asked questions.

Critical Reload is different from milk becuase it contains three distinct, proportional types of protein: casein and whey proteins (isolate and hydrolyzed), so the user gets a unique sequence of amino acids. Critical Reload scores 100% in all essential amino acids – not limiting or deficient in the essential amino acids. Why all this focus on amino acids?

First and foremost, your body builds muscle out of amino acids, not whole proteins. Secondly, proteins provide the body critical amino acids that serve as building blocks for the formation of new muscle. But not all dietary proteins are equal. Since whey rapidly increases protein synthesis and casein blocks protein breakdown, a combination of both was ideal in the ingredient development of Critical Reload.

Milk proteins are excellent sources of essential amino acids, but they differ in one crucial aspect — whey is a fast-digesting protein, and casein is a slow-digesting protein. Fast-digesting whey means it is emptied from the stomach quickly, resulting in a rapid and significant increase in plasma amino acids. The results are a quick but transient increase in protein synthesis, while protein breakdown is not affected. Whey also has higher levels of leucine, a potent amino acid that stimulates protein synthesis. Whey protein is superior at augmenting protein synthesis rapidly, but this positive effect is short-lived. 

Milk casein protein is relatively insoluble and tends to form structures called micelles that increase solubility in water. During the processing of milk, which usually involves heat or acid, the casein peptides and micelle structure become disturbed or denatured to form simpler structures. As a result, a gelatinous material gets developed. The basis for whey casein is a slower rate of digestion, which results in a slow but steady release of amino acids into circulation.

We can’t speak for your revenue — what you decide to charge is completely up to you. The only absolute is the cost per bag ($25.99 divided by 24-servings = $1.08 per serving). A majority of the schools we work with tend to charge the student-athlete $2.00 per serving (that equals approximately $0.84 profit per serving or 72% gross profit per serving). The sale price of $2 per 8-oz shake for 5 days ($10 per week), you charge the student account $80 for half semester (8 weeks) or $160 for a full semester (16-weeks). With 100% participation (400 student athletes), you would generate roughly $26,880 gross profit every 16-weeks that goes directly into an “activities account” for re-stocking Critical Reload and purchase of equipment! Understand, this revenue is based on a 100% participation rate, which is highly unlikely when you first begin. 

Some use the honor system; others keep dispenser on a rolling cart in an office and wheel it out to serve at the end of a session. Our suggestion: employ the same measures you would ensure everyone does every set, of every rep you entrust. Permanently, establish the same rule/disciplinary action to those caught skipping reps/sets as you would someone taking a shake. Don’t look at it like something else you have to monitor. Instead, it’s an opportunity to exercise accountability, responsibility, and integrity — pillars of any great team. You can even assign a “Shake Warden” for each training group to monitor — an excellent way to build leadership and accountability that can have significant carry-over to the team culture.

We will review in greater detail once you’re ready to join the Critical Reload Family, but know it will involve several operations. Begin with making regular announcements in a school newsletter, setting up a Facebook page, then inviting parents to ‘like’ your page. Next, make daily announcements/posts about improvements/enhancements in your strength & conditioning program as a result of the Critical Reload Booster program. FACT CHECK: If you are not willing to do this, then you can expect ordinary participation, followed by declining interest in the Critical Reload Booster program. After working with hundreds of schools and thousands of athletes since 2004, we know how to boost your bottom line — you have to be willing to “sell” your success to both the parents who participate and those who don’t. 

Yes, Critical Reload is completely GLUTEN-FREE!!! What is more, Critical Reload President and founder’s wife has Celiac’s Disease and consumes Critical Reload regularly.

No, Critical Reload does contain a low-level of lactose (2-grams per 8-ounce (oz) serving compared to 12-grams per 8-oz searing of low-fat milk). Lactose tolerance varies widely. The majority of athletes we’ve worked with who are lactose intolerant can take Critical Reload without any gastrointestinal disturbance. There is a minority, though, that cannot take Critical Reload because of their heightened lactose sensitivity. We recommend you consult your physician before using Critical Reload.

Critical Reload is considered a conventional food. As defined by the FDA, a dietary supplement contains one or more dietary ingredients that may include: vitamins, minerals, herbs or other botanicals, and amino acids, other substances found in the human diet, such as enzymes. Critical Reload contains none of the dietary ingredients. 

Secondly, Critical Reload is produced in a food manufacturing facility that is GMP certified, and FDA regulated. The acronym GMP stands for Good Manufacturing Practices, and to be GMP certified means that the manufacturer demonstrates a robust regulatory commitment and compliance to international GMP standards. 

Lastly, conventional foods must have a Nutrition Facts panel while dietary supplements must have a Supplement Facts panel. Label verification delineates Critical Reload’s nutrition panel as Nutrition Facts and NOT Supplement Facts.

No, Critical Reload comes in 3.4-lb bio-degradable bags. You mix the product up in a barrel cooler at a 1:1 ratio (1 bag or reload: 1 gallon of water) and pour it into the dispenser. Included in your purchase of the dispenser are a complete cleaning kit and blending tool you attach to a cordless drill (cordless drill NOT included).

Here is exactly what Coach Keith Garrett at Westminster High School does:

 “We charge $2 per 8-oz shake for 5 days ($10 per week). We charge the student account $80 for half semester (8 weeks). By doing this we generally generate 10-12,000 of PROFIT that goes directly into our activity account for purchase of equipment, etc! We purchased product AND dispenser and made $250 in the first 8 weeks!”

Simple. Define how Critical Reload is NOT a dietary supplement. It’s a conventional food per the FDA because it contains no vitamins, minerals, herbs or other botanicals, amino acids, other substances found in the human diet, such as enzymes. Furthermore, the FDA regulates that conventional foods must have a Nutrition Facts panel on their labels, while Dietary Supplements must have a Supplement Facts panel. Critical Reload label verification delineates Critical Reload’s nutrition panel as Nutrition Facts and NOT Supplement Facts. Moral: Critical Reload is a conventional, not a dietary supplement.

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