Redefining How YOU Deliver Nutrition To Athletes

Bring Your School's Nutrition Into The 21st Century


Critical Reload

Build Muscle
And Your Budget


Critical Reload

Stream Nutrition Facts
In Your School


Critical Reload

Nutritional Wisdom


Critical Reload

Leverage Heart Rate
For Nutrition

Safe. Simple. Effective

Critical Reload Nutition Perspectives

Ready to Take the Next Step?

Schedule a Meeting Directly with the Critical Reload Team

We know your time and schedule are valuable. Schedule a meeting with one of our team members on your time to discuss how Critical Reload can transform your school’s nutrition.

a NUTRITION REVOLUTION FOR strength and conditioning

Critical Reload didn’t invent nutritional products. Instead, we built a culture around strength and conditioning with our product innovation, delivery, education, and fundraising. A culture inspired by its’ founder — a 22-year veteran strength and conditioning coach and specialist in sports nutrition.



coaches and athletes served since Critical Reload was founded in 2004



schools and coaches who trust Critical Reload for their athletes nutrition needs



average dollars a school raises for their strength budget using Reload Booster



average pounds of muscle an athlete gains per year using Critical Reload

Featured presentation

Small Wins Through Nutrition For The High School Athlete

In this presentation, Coach Bewley shares how to meet your athletes where they are in a challenging, fun, and practical manner. This presentation challenges traditional perceptions of addressing nutrition with athletes in a ‘small steps’ approach instead of an ‘all or none sum.’ 

Critical Reload

Our most frequently asked questions about Critical Reload Powder

Critical Reload differs from milk because it contains three distinct, proportional types of protein: casein and whey proteins (isolate and hydrolyzed). Hence, the user gets a unique sequence of amino acids. Critical Reload scores 100% in all essential amino acids – not limiting or deficient in the essential amino acids. Why does all this focus on amino acids?

First and foremost, your body builds muscle out of amino acids, not whole proteins. Secondly, proteins provide the body with critical amino acids that serve as building blocks for forming new muscles. But not all dietary proteins are equal. Since whey rapidly increases protein synthesis and casein blocks protein breakdown, a combination of both was ideal in the ingredient development of Critical Reload.

Milk proteins are excellent sources of essential amino acids, but they differ in one crucial aspect — whey is a fast-digesting protein, and casein is a slow-digesting protein. Fast-digesting whey means it is emptied from the stomach quickly, resulting in a rapid and significant increase in plasma amino acids. The results are a quick but transient increase in protein synthesis, while protein breakdown is unaffected. Whey also has higher levels of leucine, a potent amino acid that stimulates protein synthesis. Whey protein is superior at augmenting protein synthesis rapidly, but this positive effect is short-lived. 

Milk casein protein is relatively insoluble and tends to form structures called micelles that increase solubility in water. During milk processing, which usually involves heat or acid, the casein peptides and micelle structure become disturbed or denatured to form simpler structures. As a result, a gelatinous material gets developed. The basis for whey casein is a slower rate of digestion, which results in a slow but steady release of amino acids into circulation.

Yes, Critical Reload is completely GLUTEN-FREE!!! What is more, Critical Reload President and founder’s wife has Celiac’s Disease and consumes Critical Reload regularly.

No. Critical Reload does contain a low-level of lactose (2-grams per 8-ounce (oz) serving compared to 12-grams per 8-oz searing of low-fat milk). Lactose tolerance varies widely. The majority of athletes I’ve worked with whom are lactose intolerant can take Critical Reload without any gastrointestinal disturbance. There is a minority though that cannot take Critical Reload because of their heightened lactose sensitivity. We recommend you consult your physician before using Critical Reload.

A case of Critical Reload contains six (6), 3.4-pound bags.

Each 3.4-pound bag of Critical Reload contains 24 servings.

Critical Reload is considered a conventional food as defined by the FDA. A dietary supplement contains one or more dietary ingredients that may include: vitamins, minerals, herbs or other botanicals, and amino acids, other substances found in the human diet, such as enzymes. Critical Reload contains none of the dietary ingredients. 

Secondly, Critical Reload is produced in a food manufacturing facility that is GMP certified, and FDA regulated. The acronym GMP stands for Good Manufacturing Practices, and to be GMP certified means that the manufacturer demonstrates a robust regulatory commitment and compliance to international GMP standards. 

Lastly, conventional foods must have a Nutrition Facts panel while dietary supplements must have a Supplement Facts panel. Label verification delineates Critical Reload’s nutrition panel as Nutrition Facts and NOT Supplement Facts.

Critical Reload
Stream FAQ

Frequently asked questions about Critical Reload Stream

Yes. You are allowed to deliver nutritional information without being a licensed dietician so long as the information provided is sourced as such. Critical Reload TV Stream and all its nutritional information are sourced and reviewed by registered dietitians and board-certified sports dietetics specialists prior to publishing.

Setting up Critical Reload TV Stream is “Plug-n-Play.” The service can run on virtually any type of digital display. Below are the most popular hardware platforms:

Amazon (Firestick), LG, Sony, Phillips, Apple OS, NEC, Samsung, Panasonic, Sharp, ViewSonic.

A Critical Reload TV expert will assist in setting up your account.

In some cases, your IT Department may need to be involved in setting up permissions for your specific device.

Your TV will need to be wifi capable and contain an available USB port.

Yes, we use your school’s network to stream Critical Reload TV Stream.

Yes. Our platform gets used by some of the world’s biggest brands, and as such, we hold security and compliance in the highest regard. We pride ourselves on maintaining and implementing the correct and latest security processes across all aspects of our platform.

The platform infrastructure gets hosted via Amazon’s AWS in a Virtual Private Cloud (VPC). This security physically prevents any connections from accessing core servers from the external internet, only allowing access via the load balancer. This configuration essentially mitigates the risk of a third party exfiltrating data from our databases or asset library storage.

We are currently deployed across multiple large projects running Amazon 4K Fire Sticks, this includes many financial institutions where security is of the highest priority, where the devices have passed their internal IT audits. The device is also fully backed by Amazon who provide regular security updates to the devices. CLICK HERE for details.

The FireTV device is based on Android, but heavily modified by Amazon to prevent unauthorized software from running on the device. To install any software that is not from the Amazon App Store, you would have to use the remote to enable functionality called “Android Debug Bridge”, confirm the connection to my computer visually on the FireTV Stick and then run the software. Even then, an attacker still doesn’t have access to the “superuser” (basically “Admin”) to be able to make changes to the core FireTV software files.

Choosing the right TV size for your room depends on two critical factors: your budget and the size of the space.

While your budget may play a role, the size of your television should be determined by how crowded your weight room is on average. The smallest we suggest you go with is a 40-inch screen. If your budget allows, an ideal screen size is between 55 to 60-inch.

Wherever you decide to put the TV in your weight room, you’ll almost always want to mount it to the wall instead of using a TV stand. If the gym will serve multiple people, average their heights and subtract 5 inches to ascertain average eye level. Place the middle of the TV slightly above this point to best accommodate the majority.

A TV with screen technology with excellent viewing angles is OLEDs, followed by QLED, and LED-LCD TVs.

A single TV will work great utilizing Critical Reload TV Stream in your weight room. Purchasing multiple smaller TVs is a great way to get the optimal viewing experience at various locations in your weight room without having to compromise.

No. Critical Reload TV Stream is capped for use with your TV and not your mobilie device.

No. We developed the nutritional content of Critical Reload TV Stream, so you [coaches] avoid the burdening task of managing a nutritional playlist.

No. Critical Reload Stream is a licensed broadcast service.

Contact and enter the subject line as Critical Reload TV Tech Support.

Shortly thereafter, a Critical Reload TV expert will assist fixing your service.

Contact and enter the subject line as Cancel My Critical Reload TV Service

Shortly thereafter, a Critical Reload TV expert will assist with canceling your account.


As part of Critical Reload's complete nutrition education system

Critical Reload + DISPENSERS

Our orginal brand of recovery shakes and dispensers


Nutrition products vetted by our team of nutrition experts

Elevate Your Game with Heart Rate Monitoring!

A Game-Changing Workshop in Heart Rate Monitoring Technologies For Strength Coaches

Don't miss this exclusive WOrkshop
led by Coach Bewley

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