Critical Reload SMS Marketing & Consent Policy
Version 3.0
Effective Date: October 23, 2026
Company: Critical Reload, LLC
1. Introduction
Critical Reload, LLC (“Critical Reload,” “we,” “us,” or “our”) respects your privacy and is committed to communicating responsibly.
This SMS Marketing & Consent Policy explains how we obtain consent to send text messages, the types of messages you may receive, how we use and protect your information, and how you can withdraw your consent.
This policy supplements our Privacy Policy and Terms of Service. Our Privacy Policy provides additional information about how personal information is collected, used, disclosed, retained, and protected.
Participation in our SMS marketing program is voluntary.
2. SMS Program Overview
When you expressly opt in to receive promotional text messages from Critical Reload, you may receive communications concerning:
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Critical Reload products, promotions, and special offers.
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Sports nutrition, training, recovery, and educational resources.
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New programs, product announcements, and service updates.
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Discounts, limited-time opportunities, and relevant marketing campaigns.
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Other promotional information consistent with the consent you provided.
Critical Reload may separately send transactional or service-related communications when permitted by applicable law, including order confirmations, delivery notifications, and account-related updates.
Receiving transactional communications does not automatically enroll you in promotional SMS marketing.
3. How We Obtain SMS Consent
We obtain marketing SMS consent through an affirmative action in an enrollment experience that clearly identifies Critical Reload as the sender and explains the nature of the messages.
Depending on the enrollment method made available, you may provide consent through:
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An SMS signup form on our website.
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A clearly identified SMS opt-in checkbox during checkout.
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A promotional popup or landing page.
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A registration or enrollment form that expressly offers SMS communications.
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Another documented consent mechanism that satisfies applicable requirements.
Where marketing SMS consent is requested through a checkbox, the checkbox will not be preselected.
Providing a phone number for a purchase, account registration, nutrition calculator, educational resource, or customer service inquiry does not by itself constitute consent to receive marketing text messages.
Consent to receive promotional SMS messages is not a condition of purchasing any Critical Reload product or service.
Where required, we maintain records of consent, including available information about when, where, and how consent was provided.
4. Message Frequency
Message frequency may vary depending on the SMS program, your enrollment preferences, and the types of communications for which you have consented.
The applicable message frequency or frequency description will be provided in the relevant SMS signup disclosure.
Promotional campaigns may include announcements, educational content, offers, and reminders within the scope of your consent.
Message and data rates may apply according to your wireless carrier and mobile service plan.
Critical Reload does not control charges assessed by your wireless carrier.
5. How to Opt Out
You may withdraw your consent to receive promotional SMS messages at any time.
To unsubscribe, reply STOP to a Critical Reload marketing text message.
Other commonly recognized opt-out requests, including UNSUBSCRIBE, CANCEL, QUIT, END, REVOKE, or OPT OUT, will be honored when received and identifiable through the applicable messaging channel.
You may also request removal by contacting us at:
Email: [email protected]
Phone: 1-800-817-9808
We will process SMS marketing opt-out requests promptly and within applicable legal requirements.
After an opt-out request, you may receive one non-promotional confirmation message acknowledging your request, where permitted by law.
We will not require you to make a purchase, provide a reason, or pay a fee to withdraw marketing SMS consent.
If you wish to receive promotional SMS messages again after opting out, you must provide new consent through an authorized enrollment method.
6. Help and Customer Support
If you need assistance with the SMS program, reply HELP to a supported Critical Reload messaging number or contact our support team.
Email: [email protected]
Phone: 1-800-817-9808
Website: https://criticalreload.com/
Support keywords such as HELP are available where supported by the messaging channel.
For issues involving an order, subscription, educational program, or customer account, please contact Critical Reload directly.
7. Collection and Use of Phone Numbers
When you provide a phone number, Critical Reload may collect and process information reasonably necessary to support the applicable communication or service, including:
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Your phone number and associated contact information.
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Your SMS consent status and enrollment records.
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Message delivery and communication records.
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Unsubscribe requests and communication preferences.
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Other information necessary to administer the messaging program.
We may use this information to deliver authorized messages, provide customer support, maintain consent records, fulfill applicable legal obligations, prevent unauthorized communications, and improve program administration.
Our broader collection, processing, retention, and disclosure practices are described in our Privacy Policy.
8. Third-Party SMS Service Providers
Critical Reload may use authorized third-party technology providers to administer SMS communications, maintain contact preferences, deliver messages, process opt-out requests, and support related operations.
These service providers may process information on our behalf, subject to applicable contractual, privacy, and security requirements.
We do not sell or share SMS marketing consent or SMS opt-in data with third parties for their independent promotional marketing.
Information may be disclosed to service providers and other parties as described in our Privacy Policy and as permitted or required by applicable law.
The specific service providers used by Critical Reload may change as our technology and communication systems evolve.
9. Privacy and Data Protection
We take reasonable steps to protect personal information associated with our SMS communications.
Phone numbers, consent records, and messaging information are managed in accordance with our applicable privacy practices, operational requirements, and legal obligations.
After you unsubscribe, we may retain limited information necessary to document your opt-out request, maintain suppression records, prevent further unauthorized marketing communications, resolve disputes, or satisfy applicable legal requirements.
Unsubscribing from SMS marketing does not automatically delete your customer account, transaction history, or other information that we may lawfully retain.
For additional information, please review our Privacy Policy.
10. Marketing SMS and Transactional Communications
Critical Reload distinguishes promotional marketing communications from messages related to existing transactions or services.
Examples of transactional communications may include:
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Order and shipping confirmations.
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Purchase-related customer service communications.
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Account or security notifications.
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Other service-related messages permitted by applicable law.
Opting out of promotional SMS communications will stop messages covered by that withdrawal of consent.
Other communications may continue only where permitted by applicable law and consistent with the scope of your opt-out request.
We will not treat an ordinary purchase or service inquiry as automatic permission to send promotional text messages.
11. Changes to This Policy
Critical Reload may update this policy to reflect changes in our business practices, messaging technology, legal obligations, or service offerings.
When updates are made, we will revise the effective date and publish the updated policy on our website.
Where applicable law requires additional notice or renewed consent, we will take the necessary steps before implementing the affected communications.
Material changes to the scope of SMS marketing consent will not automatically expand previously granted consent.
12. Related Legal Policies
This SMS Marketing & Consent Policy should be read together with Critical Reload’s other applicable legal policies.
Our Privacy Policy governs the broader processing of personal information. Our Terms of Service govern applicable website, account, product, and service use.
This SMS policy specifically addresses participation in Critical Reload’s text messaging programs.
13. Contact Information
If you have questions about SMS communications, consent, unsubscribe requests, or this policy, contact:
Critical Reload, LLC
PO Box 373
Bronston, KY 42518
Phone: 1-800-817-9808
Email: [email protected]
Website: https://criticalreload.com/
SMS Quick Reference
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Sender: Critical Reload, LLC
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Marketing Consent: Voluntary; not required for purchases
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Message Frequency: Varies by program; disclosed at signup
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Message and Data Rates: May apply
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Opt Out: Reply STOP
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Assistance: Reply HELP where supported
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Support: [email protected] | 1-800-817-9808