Stop Watching Your Athletes Underperform Due to Poor Nutrition
While Competing Schools Gain the Edge
Finally – A Proven Sports Nutrition Course You Can Offer Your Athletes’ Parents to Build Championship-Level Athletes and Enhance Your School’s Reputation
Imagine being known as the coach that:
- Develops championship-level athletes who consistently outperform competitors.
- Has parents who rave about your comprehensive approach and become your biggest advocates.
- Maintains a waiting list of families wanting to join your elite program.
But right now, poor nutrition is sabotaging your athletes’ potential while other coaches and schools that prioritize proper fueling are stealing your competitive edge and reputation.
Trusted By Top Training Programs Like QB Vision
Introducing Fueling Champions for Your Athletes' Parents
A Turnkey Sports Nutrition Program You Can Offer Families—While Supporting Your School’s Growth
Fueling Champions is not another generic nutrition program. It’s a parent-focused, expert-guided course based on the same fueling strategies used in Division-I athletics—simplified for busy families. Your school simply shares access through a digital flyer and coupon code—we handle the rest.
As families learn how to fuel smarter at home, your athletes benefit on the field. And for every 50 parents who enroll, Critical Reload donates $500 back to your strength or athletic program.
What this means for your athletes:
- More consistent performance through improved fueling
- Better energy, faster recovery, and fewer setbacks
- Support from home that reinforces your weight room culture
What this means for your school:
- Positions your program as a forward-thinking leader in athlete development
- Parents choose your school and you as a coach over competitors because of your comprehensive approach.
- Other coaches seek your advice on athlete development.
- Your school becomes the gold standard in your sport/niche.
- Financial support for your program through our donation program.
How It Works:
A 360° Nutrition Education System That Brings Your Weight Room Lessons Home
Parents access weekly lessons aligned with your Stream curriculum—making it easier to reinforce what athletes learn in training.
- Fueling plans that match your training blocks.
- Pre/post-training snack lists.
- Grocery and meal prep guides.
- Game Day and Recovery meal strategies.
Parents receive timely nudges tied to the week’s lesson. These emails mirror your athlete’s learning path—bridging the gap between home and the weight room.
Families join a group of like-minded parents, where they can share wins, get help, and stay connected to your program’s values—without adding tasks to your plate.
Parents can join live Zoom nutrition sessions to stay updated and have their questions answered by Coach Mike at no additional cost.
What Parents Get Inside Fueling Champions
The exact nutrition blueprint that works for developing athletes.
Master carb timing so athletes never hit that afternoon wall.
Protein strategies that speed recovery and reduce soreness.
Fix hidden digestive issues that drain athletes' energy.
"Schedule a Partnership Call” to learn how your school can offer this to families—while earning $500 for every 50 parents who enroll.
Why top programs trust the Fueling Champions Course
"Today, we were kicking off a group session with about eight quarterbacks, and one of the guys brought up Coach Bewley's Critical Reload hydration talk from the Lee retreat - over three weeks ago. He said, 'That guy was the best. I got the most information from Coach Mike. What he said really stuck with me.' That says a lot about the lasting impact Coach Bewley and Critical Reload had on our QB Vision camp athletes."
This Program Is Perfect For You If:
- You want to be known as the coach that develops complete athletes.
- You're tired of watching talented athletes underperform due to poor fueling.
- You want parents to choose your school over competitors.
- You're looking to build a reputation that attracts top talent.
- You're interested in supporting your program through our donation initiative.
This Program Is NOT For:
- Coaches or schools satisfied with mediocre athlete development.
- Programs that think talent alone is enough.
- Those unwilling to invest in competitive advantages.
The Cost of Doing Nothing
Every season you wait:
- Parents choose better-equipped competitors over your school.
- Your athletes underperform against properly-fueled opponents.
- Competing coaches who prioritize nutrition gain recognition as superior developers of talent.
- Your reputation and success suffer as nutrition becomes the missing piece.
- You miss out on program support that could strengthen your school.
Meanwhile, you’re stuck watching other athletes seem to have more energy and bounce back faster.
Your school's reputation is directly tied to your athletes' performance - and nutrition is often the deciding factor.
Meet Your Coach: Mike Bewley
"After 20+ years as a Division-I Strength and Conditioning Coach at schools like Clemson and Georgia Tech, I’ve seen what separates good athletes from great ones. It’s not just training – it’s the nutrition that fuels the training."
From Training Champions to Fueling Yours
- Former Director of Strength & Conditioning Clemson University and Georgia Tech.
- 2010 NIT National Champion and 2019-20 FISU World University Games Gold Medal Winner.
- Trusted by hundreds of high school programs nationwide.
"That's why I created Critical Reload and Fueling Champions - to make the same science-backed strategies I used with college athletes accessible to every family, regardless of schedule or budget."
Because your athlete deserves to perform at their best, and you deserve to feel confident about the choices you're making.
What Partner Schools Achieve:
- Enhanced reputation as parents see dramatic athlete improvements.
- Recognition from other coaches and administrators.
- Higher parent engagement that reinforces your coaching and builds athlete buy-in at home.
- Athletes who consistently outperform previous seasons.
- $500 donation for every 50 parents enrolled, directly supporting your strength budget or weight room needs.
Still on the Fence? You’re Not Alone.
Every parent has questions—these are the most common concerns we hear before they join Fueling Champions. Hover or tap to see how we help you move forward with confidence.
Real Questions from Real Parents:
Supportive but Overwhelmed Coach
The Skeptical Coach
The Passive Yes-Man Coach
The Budget Blocker Coach
The "We Do Shakes After Workouts" Coach
The Wait-and-See Coach
Ready to Stop Losing to Better-Equipped Programs and Start Building Your Legacy as an Elite Developer of Athletes?
Your coaching skills are solid. Your training methods work. But the programs earning reputations and winning championships are the ones that address every aspect of athlete development – including nutrition.
Don’t let another season pass where your talented athletes lose to less skilled but better-fueled competitors. Don’t let other programs steal your reputation as the go-to developer of elite athletes.
Partner with us and become the coach that:
– Athletes want to play for
– Parents rally behind
– And other schools look to for answers
Schedule a call today and let’s put a system in place that builds stronger athletes, more supportive homes, and a program that wins—on and off the field.
P.S. – Your legacy isn’t just about wins and losses – it’s about developing athletes who reach their full potential. The coaches and programs that understand the role of nutrition in performance are the ones building lasting reputations and attracting top talent. Don’t let poor nutrition be the reason your program falls behind.
Download Your Free Pre-Game Meal Guide!
Want to help your child fuel up for their best performance?
Sign up now to receive a Free Pre-Game Meal Guide packed with expert tips on what to eat before games or practices for maximum energy, performance, and recovery.
Fueling Champions For Parents Program FAQ
Frequently asked questions about our Critical Reload program
Fueling Champions is an interactive, expert-led nutrition program that your school provides to help parents better support their student-athletes. Through weekly videos, tips, and simple strategies, families learn how to fuel performance, recovery, and growth—on and off the field.
By offering Fueling Champions, your school makes sports nutrition accessible to every household—reinforcing what’s taught in the weight room, reducing confusion at home, and helping athletes get better results with fewer setbacks.
This program is for parents of student-athletes at your school who want to play a more active role in their child’s development—both on the field and at home. Whether their child is new to sports or competing at an advanced level, Fueling Champions equips parents with simple, evidence-based nutrition strategies that align with your school’s performance goals.
By sharing this program, your school helps ensure every family is on the same page—supporting better energy, recovery, and athletic growth from the kitchen to the weight room.
We make it easy for your school to roll out Fueling Champions to your parent community with a turnkey system designed for maximum impact and minimal effort.
You’ll receive a customized, school-branded digital flyer that can be printed or shared electronically with families. Alongside the flyer, we provide a set of pre-written email announcements—scheduled for days 1, 5, 10, 13, and 14—that you can copy, paste, and personalize to match your voice and school culture. These materials include your school’s unique coupon code, which unlocks both parent savings and school fundraising benefits.
The full program costs $99/year or three monthly payments of $39.99. But when implemented school-wide, parents receive 50% off, bringing the price down to just $49.50. Even better—your school earns 20% of every sale. For every 50 parents who enroll, Critical Reload donates $500 directly to your strength and conditioning budget, turning education into a sustainable fundraising stream.
We track redemptions and donations through your school’s unique coupon code.
If you’re already using Critical Reload Stream in your weight room, pairing it with Fueling Champions creates a 360° nutrition system. While Stream reinforces lessons for athletes, Fueling Champions brings those lessons home—empowering parents to support performance through smart habits, consistent fueling, and shared understanding.
That means stronger athletes, better recovery, and a more united support system—all while helping cover the cost of your Stream subscription and even offsetting the purchase of a dedicated TV to display it.
Want to gauge parent interest first? We also offer school-branded sports nutrition surveys. Our data from hundreds of schools shows that 82% of parents want more support with nutrition at home. To schedule a parent survey session, contact mbewley@criticalreload.com.
Not at all. Fueling Champions is built for everyday parents—no background in nutrition required. The lessons are simple, clear, and immediately actionable, making it easy for families to follow along regardless of their starting point.
When schools distribute Fueling Champions, they’re giving parents access to expert-led guidance, weekly tips, and real-life meal strategies that meet families where they are. It’s not about perfection—it’s about progress, one small win at a time.
This makes the program ideal for schools looking to support all families—not just the health-conscious few.
Fueling Champions costs $99 per year, or you can choose three easy payments of $39.99.
If your school implements Fueling Champions school-wide, we offer your parents 50% savings, bringing their cost down to just $49.50.
Plus, your school receives 20% back on every purchase. For every 50 parents who enroll, Critical Reload donates $500 to your strength and conditioning budget—making this a win for both education and fundraising.
That’s enough to fully cover the cost of your Critical Reload Stream subscription—and even help offset the purchase of a dedicated TV to display it.
No problem. Fueling Champions is a self-paced and fully flexible program. Your school simply provides access—it’s up to each family to engage in the way that works best for them. Parents can navigate through the content at their convenience, revisit lessons whenever needed, and take as much or as little as they require. There are no deadlines, no pressure, and no expectations placed on coaches or school staff.
The live cohort sessions are interactive group discussions where parents can ask questions, get personalized feedback from experts, and connect with other parents going through the program. These sessions help deepen your understanding of the material and give you a chance to engage directly with our coaches. While optional, these sessions are highly beneficial.
No. Fueling Champions is designed specifically for parents—not students. Your school simply provides access, and it’s entirely up to each family to decide how (or if) they apply the content at home. Coaches and teachers are not responsible for involving athletes in the program. That said, many families find the strategies helpful for improving meal planning and supporting better habits across the entire household—even without direct athlete participation.
We stand behind Fueling Champions with a 14-day satisfaction guarantee. If a parent isn’t completely satisfied, they can contact us directly for a full refund—no questions asked. This ensures that your school can confidently share the program without risk, and families can explore the content with peace of mind.
Yes! Parents can enroll at any time and will receive immediate access to all program materials. There’s no waiting—families can start learning and applying strategies right away, at their own pace.
Each school is provided a unique coupon code, which allows us to track enrollments and ensure your program receives proper credit. For every 50 parents who join using your school’s code, we donate $500 back to your strength and conditioning budget—making Fueling Champions a win for both families and your program.