Fuel Performance. Empower Coaches. Involve Parents.
Critical Reload is the only all-in-one high school sports nutrition system built for athletes, coaches, and parents.
Critical Reload Nutrition Perspectives
SIMPLE. EFFECTIVE. SAFE.
Parent Perspective
It's Comforting To Know It's Safe
"As a parent, you want to support your growing child's athletic and training goals. The challenge is knowing what's safe for your child. Walk into any grocery store, and the shelves are full of nutritional supplements and protein powders. It's comforting to know the school administrators have given my boys an age-appropriate nutritional product, Critical Reload."
LAURA TURNER
Athlete Mom // Pediatric Healthcare Specialist
S&C Perspective
Critical Reload Is 'Simplicity'
"The Critical Reload system is nothing but simplicity. My kids come on campus at 7:30 in the morning, and they don't leave until 6:00 in the evening. They can't just eat lunch, and that be it. Critical Reload ensures they get the calories they need. Plus, it tastes great. Our kids love it! I tell coaches who ask about Critical Reload there is no reason not to do it!"
TOBIAS JACOBI
Head Strength Coach // Strong Rock Christian School
AD Perspective
We've Seen Physical Changes
"Our kids would work out hard for many years, but we didn't see results. Reviewing their diet and nutrition, we discovered they weren't eating right in the mornings or after a workout. Once we started Critical Reload, our athletes could recover faster and go harder more often. Most exciting is watching our 9th graders from where they were 4-years ago and the physical changes they show today. That's a testament to their hard work, good strength training, and Critical Reload."
TOMMY WEBB
Athletic Director and Head FB Coach // Strong Rock Christian School
Athlete Perspective
It Helped Me Get Stronger and Faster
“I've taken Critical Reload since 8th grade and I love the taste. Chocolate is my favorite! Critical Reload and my strength have taught me if you workout and don’t have the things to recover, you’re wasting your body away. Critical Reload has helped me grow stronger, faster, and bigger and that’s obviously helped me on the football field.”
Slade Thompson
Student-Athlete // Senior Football Player
Proven Solutions for Your Athletic Program
Developed by a 20+ year collegiate strength coach to help schools fuel performance, educate families, and strengthen budgets—without adding to your staff’s workload.
Built-In Nutrition Education
Deliver on-demand video lessons in the weight room—automatically reinforcing healthy habits without pulling staff from coaching or class.
Simplified Recovery Delivery
Serve Informed-Choice® Certified shakes in seconds with our mess-free dispenser—safe, efficient, and scalable across teams.
Parent Survey Insights
Launch a plug-and-play Parent Nutrition Survey to gather interest, build buy-in, and ensure your program reflects real family needs.
Coach Certification
Support staff development with a fully online, CEU-approved course that equips coaches to lead nutrition conversations with confidence and consistency.
Turnkey Fundraising
No upfront cost, no inventory. Families pre-order, Critical Reload fulfills, and your strength budget grows—year after year.
Fueling Champions for Parents
Equip families with relatable, time-saving nutrition strategies that align with what athletes learn at school—turning parents into powerful performance partners.
a Sports NUTRITION REVOLUTION FOR strength and conditioning
Critical Reload didn’t invent nutritional products. Instead, we built a culture around strength and conditioning with our sports nutrition product innovation, delivery, education, and fundraising. A culture inspired by its founder — a 22-year veteran strength and conditioning coach and specialist in sports nutrition.
I
3m+
I
5K+
I
10K
average dollars a school raises for their strength budget using Reload Booster
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18+
We’re a System—Not Just a Shake
Most companies sell products. Critical Reload delivers a comprehensive ecosystem that creates a 360° culture of nutrition, recovery, and education – uniting athletes, parents, and coaches.
Critical Reload Stream
Effortless, daily video education reinforcing nutrition habits between sets where your athletes train.
Fueling Champions for Parents
Parents Involved—families join in on fueling success
Critical Reload Pre-Order
Critical Reload Pre-Order makes your weight room a fueling staation with zero budget strain
Approved by Leading Organizations
South Carolina Athletic Coaches Association
Pennsylvania Board of Education
South Carolina Athletic Coaches Association
Hear From Coaches Like You
Discover how teams like yours are reaching their goals with our support.
FREE PERFORMANCE NUTRITION
—INSTANTLY ACCESSIBLE
Including position, season, and gender-specific options
Optimize For
Your Team
The Critical Reload Nutrition Calculator empowers athletes with custom 5-day fueling plans tailored to their training demands, sport, and season—ensuring every athlete fuels with purpose.
Simple Setup.
Big Impact.
Just print and post the free QR code poster in your weight room, cafeteria, or locker room. Athletes scan and go—no logins, no apps, no cost.
Personalized By
Sport and Season
From football to swimming, lacrosse to cross country—our calculator adapts fueling plans to over 40 sports and athlete goals, helping them recover stronger, train harder, and perform better.
PERSONALIZED NUTRITION PLANNING FOR OVER 40 SPORTS
Including position, season, and gender-specific options
Ready to Take the Next Step?
Schedule a Meeting Directly with Critical Reload's Team of Sports Nutrition Experts
We know your time and schedule are valuable. Schedule a meeting with one of our team members on your time to discuss how Critical Reload can transform your school’s sports nutrition.
